Updated: Sep 29
Social Media Marketing for Musicians : How to Get Started
You’re not alone if you’ve never done social media marketing before. In fact, most people don’t know what they’re doing when it comes to social media marketing. That’s why we created this step by step guide on how to do it right.
Social media marketing is an effective way to promote your music career. It allows you to connect directly with fans and build relationships that will benefit you in the long run. This is a short guide which will show you how to market your music on social media.
Start with the simplest of steps........
Set up an account with Facebook.
If you haven’t already set up an account with Facebook, now is the perfect time to start. This platform has more than 1 billion active users worldwide, so there’s no better place to reach potential customers. In addition to this, it will make it much easier to promote an Instagram account too and using the Meta Suite you could organize a planner to post on both platforms at the same time using different content. In the Meta Suite there is also A/B testing available which means you can set up 2 different versions on the same post and can see which of these posts gets more engagement.
Create a profile picture.
A good profile picture will help you stand out among other musicians. It should be professional looking and show off your personality. Make sure it’s clear and easy to read. It would be a good idea to think of your band as a business at tis stage so you ant people to either see a logo you have or a high quality picture from a professional photographer would look great here. You could also combine both by having a logo for the profile picture and your band logo for the profile picture or vice versa. A logo isn’t an absolute must but branding is important and if you want a logo and are worried about not being able to draw, fear not, fiver.com has you covered. Please feel free to use this link for a discount on a decent log. The Music Tarantula logo was made by a designer on Fiver and it costed under £20. Furthermore, you may be able to get a logo much cheaper that £20 , hence the name Fiver. You can find a link for many designers at the bottom of the article so feel free to click the link at the bottom and have a look, who knows you might find the perfect style for your logo.
Branding is very important for all artist so the first thing you need to do is ...........
Choose a username.
If you’re using Facebook as your main platform, make sure you choose a username that reflects who you are. This is especially true if you’re trying to build an online following so this means using your band name or artist name. In addition to this if you are a business the same situation applies so use your business name. The reason I mention this is that I have my business logo on my page and keep it the same on all my pages as I am trying to build a brand and that is essentially what you will be doing with your business/ music.
One of the most important parts of marketing on social media is to ........
Start posting regularly.
Posting consistently is one of the most important things you can do to gain followers. It will help you build trust with your audience and establish yourself as an authority figure. In the music world there is plenty of opportunity to post, this could be an upcoming event you playing or write a post talking about a gig or a festival you have just played at. The opportunities in the music world really are endless. It would be a great idea to get some video of the band during rehearsals, in the recording studio or even on tour. As mentioned earlier the Meta Suite will allow you to schedule posts on both Instagram and Facebook simultaneously. Instagram requires media with uploads though, this is an opportunity right here. For every post, update about the band/ artist have a picture to go with it. This will keep your audience engaged
The next part is just as important and that is to..........
Promote your posts.
Once you’ve posted regularly, promote your posts. This means sharing them on other platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. If you’re using a website builder, you can also use tools like Hootsuite to schedule posts across multiple social networks at once, Hootsuite has a paid service but there is a free service and this should be all you need to get you started. There is the option for paid advertising on al of these platforms but we don’t suggest you do this unless you really want to as there is so much you can do which doesn’t cost anything. However, further down the line you may decide you want to expand your reach so you may opt for the paid option later on.
The most recent platform that many artists use for exposure is Tik-Tok, there is no cost to this and we wouldn’t advise it as the unpaid service offers many benefits. Artists have seen their songs blow up over Tik-Tok by becoming viral sensations used for features such as lip-syncing which was the case for the artist ‘Elettyo’ with ‘ Sugar Crush’. , there was also people who have got themselves a record deal such as ‘ Olivia Rodrigo. Furthermore, this shows that people these days are likely to engage more with video content and many people are accessing these in the form of reels. This is the reason why Youtube have recently come out with Youtube shorts to help them keep a hold of the online video content market. This service is exclusively for mobile, being present on all these platforms and prioritising engagement with your fans on them can really make a difference to your audience.
The key to your success is your engagement, don’t put content with no thought or low quality for the purpose of engagement, make it memorable and provide content that viewers will be satisfied with aesthetically and creatively. This should help your audience keep coming back for more and theoretically they will be more likely to share your content with friends and followers.
Are you a musician, a music industry professional or a blogger ? We are currently in the growing phase and we are looking to speak to